What We Do & How We Do It (Part I)

Our primary focus at is showing our clients a return on their investment. At the end of the day, you could say we are a marketing agency or a lead generation company or any other label you can think of. However, what doesn’t change is the fact that we are in business because we know how to turn $1 into $2 for our clients. If we didn’t know how to do that then we wouldn’t exist.

What Do We Do?

  • Lead Generation
  • Marketing Management
  • SEO/SEM (Search Engine Optimization & Search Engine Management)
  • Wholesale Data Supply (Aged lead lists from 1,000 to 10,000,000)
  • Web Design
  • Graphic Design

Whether you want to revamp your website and get within the top ranks of major search engines or are looking for more prospects to sell to, we can help. 59% of our client base purchases leads from us and the other 41% have us manage their websites and marketing budgets. We advertise heavily on Google, and in most cases only on Google. While Yahoo and Bing are great sources for business, many studies have shown that Google users are simply more savvy. Here is a Google vs. Bing study we like. More often than not, we only advertise on Yahoo or Bing when Google’s not able to provide  the necessary volume on its own. In many cases, we will even use publishers like AdKnowledge, Facebook and Doubleclick. We also offer web and graphic design services. Whether you are a Fortune 500 company with a need for a website redesign or are just starting out and don’t even have a company name yet, we can help. Most of our clients are service-based and have 20-30 employees. At the time of writing, the majority of our clients are in the mortgage refinance market. From smaller-sized mortgage brokers like California Loan Associates to larger-sized outfits like Quicken Loans, we help our clients grow their business, and we can do the same for you.

How Do We Do It?

Lead Generation:

  1. Where is the traffic coming from?
    It all starts with the traffic. The single most important aspect of lead generation is your source of traffic. Some critics say the most important factor is your landing page and website graphics, while others point to the ad copy and call to action. While these are all important, traffic quality trumps them all. The quality of traffic to your websites and landing pages is so important that almost no other aspect matters. You can completely waste your efforts or have astronomical success based solely upon the right source of traffic. Once we establish a solid source of traffic, the next area of focus is our client.
  2. Who receives prospective clients’ information?
    Is it a mortgage broker? A lender? Do they have the lowest fees? The lowest rates? Is there brand recognition or not? All of these questions are imperative. Why? Because if you are sending prospects that just saw an ad for a 3.75% fixed interest rate and one of your clients doesn’t have access to those rates, guess how many of those prospects that client is going to close? Unless you have a salesperson with technique better than Ari from Entourage, odds are your client isn’t going to close any of them.
  3. Ad copy & landing pages
    i) There are so many variables and topics that we could discuss this for years and still have things to talk about. This is an ever-evolving subject and nobody knows what’s going to work 100% of the time so I’ll leave this for a later blog post where I will expand on how we look at the different aspects of each part of the lead generation process. But for now, let’s just say that this is one of the more important factors and we don’t take it lightly. A few of the essential rules are that you should never, EVER, EVER use one landing page and one set of ad copy because it “works”. Always A/B test your pages and ads. Use different combinations, try different colors and experiment with different plays on words. This is a never-ending battle. You can’t win…but you can lose!
    ii) There are several companies out there like (who we use) and that can dramatically clean up the quality of your leads by verifying the information that’s entered into your form before it hits your lead distribution station and/or CRM.  This helps ensure that when our clients receive a prospect, the data they receive (phone number, address, email) is accurate. There’s nothing worse than having a client receive bad phone numbers and email addresses.
  4. Lead deliverability
    How fast and how often we send our clients leads is imperative to the success of a marketing campaign. The odds of turning a new prospect into a client dramatically decrease when you don’t contact that prospect within fifteen to twenty minutes of their expression of interest. Our lead distribution software Lead Exec helps us stay ahead of the competition by automating this process and keeping the data that’s shared with our clients secure. There are a few other options out there like (one we personally like) and that esentially do the same thing. We have a secure and stable process in place for our clients to receive leads in less than seconds from submission to delivery so that their odds of success are maximized.

I’ll discuss web design, graphic design and search engine management in another post, but for now I think you have a good idea of what we do for lead generation.

I hope this gives you a little insight into what we do and how we do it. If you’re looking for further information on any aspect of what we do, I’ll go into more detail in another article sometime in the near future. Stay tuned!

By the way, if you are in need of assistance with marketing and would like to know more about how can help expand and grow your business, feel free to email or contact us on our website at We hope to hear from you soon!